There’s so much in store for the accountancy profession in 2025, and Advancetrack intends to stay ahead of the game!

So, what can you expect from us?

gbX 2025

Our popular conference reflects the rapidly changing nature of the accountancy world. And we have two new headliners for this year.

But first, we have a new theme for the conference: high-performing teams – what does that mean in the context of your practice, and how do these teams drive a business forward?

To discuss this theme and more, we’re delighted to welcome Dawn Marriott and Jolawn Victor to the stage.

Dawn is a partner at Hg Capital, Europe’s largest investor in software companies. She is also the founding investor of accountancy consolidator Azets, where Dawn was CEO between 2019 to 2021.

She is a portfolio chair for Hg, sitting on the boards of Azets, Geomattik, Citation and team blue.

Jolawn is an experienced director of B2B and accounting tech companies. She has held numerous roles with Intuit, including VP & GM of Intuit’s UK business.

Jolawn is currently the chief growth officer of payments processor GoCardless. Her previous experience came with General Mills and PepsiCo.

The conference will be held in a new venue this year: The British Library, on 13 May.

For more information, take a look at the details of last year’s conference.

The Accounting Talent Index 2025

Following on from our groundbreaking research last year into the talent and resources issues that the world of accountancy faces, we will be back in Spring with our next paper.

For more information, check out the results of the 2024 Accounting Talent Index.

Asia-Pacific

Led by Craig McKell, our work in the Asia-Pacific region will be driven by momentum – expect more partnerships and visibility from Advancetrack this year.  

North America ‍

Our presence is growing rapidly, and we have a number of extremely exciting announcements in the coming weeks. Stay tuned for more.

Podsourcing®

Last year saw us step up the game on our team-based pods, building in more capacity and rolling out this developing service to more clients… and so Podsourcing® was born. We expect broader use of our pods in 2025, and we’ll endeavour to provide you with case studies of their usage.

Busting myths: ‘We won’t be able to gauge ROI from outsourcing and offshoring’

Advancetrack looks to debunk – or confirm – the chatter around how outsourcing and offshoring works. This time we look at return on investment.

Myth 1: ‘It’s really difficult to measure the return on investment from outsourcing or offshoring’

We’ll call this one a myth. That doesn’t mean it’s ‘easy’, it’s more a case of having metrics in place that mean when you start looking at outsourcing, offshoring or Podsourcing®, the differential in cost to deliver work is clear. Revenue per head is a really simple way of beginning the conversation – your firm may have this simple metric for average revenue per fee earner. Consequently, if you drill down and understand what you’re charging and for what type of work, you can then start to understand cost per service i.e. by a set of accounts or tax filing. At its most basic, you should be able to work out quickly that the cost of outsourcing or offshoring is likely to be better value than in-house.

Myth 2: ‘There’s an inordinate cost of initial outlay to align systems, processes and workflow; making outsourcing and offshoring not worth it.’

We call myth again. However, it’s worth understanding that the three models we provide – outsourcing, offshoring and Podsourcing® – exist because one size does not fit all. Certainly, as circumstances change, a preferable model might fall out of favour and not be right for your practice at a different point in time.

Advancetrack has always been clear that we operate with extremely trusted, tried and tested, ways of operating.

And, generally, we will suggest that some of our workflows and processes are integrated into our client practices. But having three distinct models means that we are more able to mimic how different types of practice work.

We can’t magic away poor or suboptimal systems and processes – we run very smoothly and would want firms to align with us where applicable. Firms that embrace our models generate really good results.

Please contact us if you’d like to discuss your firm’s journey, and how we can help.