Moneypenny is excited to announce the launch of its new Call Tracking service, which has been created in partnership with Ruler Analytics, a marketing measurement platform. This innovative solution, the first of its kind created with Ruler, empowers businesses to gain valuable insights into the exact marketing campaigns, ads, web pages, and even specific keywords that drive phone calls to their business.

In today’s competitive landscape, phone calls are still one of the most valuable forms of customer engagement, and understanding how they are generated is crucial to maximising marketing ROI. With Moneypenny’s Call Tracking service, businesses can now track the journey of each call back to its source, providing a clear picture of which marketing strategies are performing best and how Moneypenny is adding value.

Key features of Moneypenny’s Call Tracking:

• Comprehensive Call Attribution: Gain full visibility into which campaigns, ads, landing pages, and keywords are driving the most valuable calls, enabling smarter marketing decisions.
• Professional Call Handling: Not only will you know where the calls are coming from, but you’ll also ensure that every call is answered promptly and professionally by Moneypenny’s expert team, delivering a seamless customer experience.
• Seamless CRM Integration: Connect call data to your CRM system to track conversions and monitor the true return on investment (ROI) across all marketing efforts—whether it’s PPC, SEO, or paid social.
• Optimised Campaign Performance: Maximise the effectiveness of your marketing strategies across multiple channels by understanding which tactics are leading to high-value phone calls and improving performance across paid search, SEO, and social media campaigns.

Sally Moth, Group Head of Product Marketing at Moneypenny, added: “With Moneypenny’s new Call Tracking service, marketers no longer need to guess which campaigns are performing well. They now have the visibility to see the true impact of their efforts in real-time. By combining robust call tracking with professional call answering, businesses can guarantee that every call is answered and that every customer is given a fantastic first impression.”

Why Call Tracking matters

Phone calls are a critical part of the customer journey, particularly for businesses in sectors like legal, finance and property. However, until now, tracking the source of those calls has been a challenge. With Moneypenny’s Call Tracking, companies can ensure they’re optimising the right marketing tactics and allocating their budget to the channels that truly drive results.

By integrating this service with their existing marketing technology, businesses can connect all their call data back to their campaigns, refine their strategies, and maximising the ROI.

Ian Leadbetter, CEO of Ruler Analytics, commented: “We’re thrilled to partner with Moneypenny to deliver a solution that enables marketers to bridge the gap between their campaigns and customer engagement. By pairing Ruler’s advanced marketing attribution technology with Moneypenny’s exceptional communication services, we’re helping businesses uncover the true ROI of their efforts and make smarter decisions that drive growth.”