The past year has seen us shift so many of the ways we live and work, with conferences moving online and our daily commute becoming a shuffle from the bedroom to the dining table. With this in mind, we’ve created an agenda for our upcoming Xero Roadshow Asia 2021 that looks at the present state of the accounting industry, as well as the insights, trends and innovation shaping it for. Alongside industry leaders, we will share the latest and greatest accounting tools to elevate your practice and all the newest technological developments in the accounting world.

Here are some things we have in-store:

State of the Accounting Industry 2022

We’re close to wrapping our annual accounting industry study for Singapore and Hong Kong. The full results will be unveiled at Xero Roadshow Asia 2021.

Meanwhile, let’s take a look at some of the key findings, we learnt from the 2020 study:

• The top 15% of practices grew their revenue at a rate 2 to 3 times faster than the average firm.
• Singapore practices that make effective use of technology lowered their costs by 240 hours per client per year, while Hong Kong practices who have evolved to offering advisory services make almost 2.5 times more in advisory revenues.
• Singapore accounting practices who embrace technology and invest in staff training are 10% more likely to retain their staff, while Hong Kong practices that make effective use of technology have lowered their costs by as much as 269 hours per client per year.

Best in product: New & top Xero releases for your practice and clients

This year’s product presentation will feature Xero’s own Education Manager Daniel Hustler with a live demo of our top product releases for 2021 as well as our most popular tools to improve client and accounting workflow.

Winning the rebound: Sales & marketing tactics you can implement for your practice now

Small businesses around the world have undoubtedly had an extremely challenging time, navigating COVID-19 restrictions and its impact on the economy. Now more than ever, it is imperative for accountants to leverage their knowledge and expertise to advise small businesses on how to survive and thrive, creating greater value in those relationships.

This session will be led by Xero’s small business sales and marketing experts, who will share tried and tested tips, quick-wins and how-tos on overcoming resistance and navigating client questions when pitching for new business.

Xero for industry verticals

Xero’s growing ecosystem of more than 1,000 connected apps are important enablers for our partners and their clients to scale and grow. Xero’s recent research report The Job Ahead: Small businesses and the global economic recovery, showed firms that used five or more business apps performed better than those with no apps. They grew their sales by 4.3% in the year to December 2020, while those without apps saw a decline of 3.4%. By providing app advisory, partners also enhance their service offerings and unlock additional revenue.

This session will deep dive into the best app stacks for small businesses in professional services, retail, food and beverage and ecommerce. We’ll also share tips and advice to help our partners approach app conversations with clients, including change management and implementation.

Payments in Xero

Collecting and receiving payments are an integral part of the day-to-day accounting workflow. Xero has continued to partner with leading financial services providers to provide our partners and their clients with best-in-class payments experience.

In this session, learn how Xero’s partnership with Stripe opens up new avenues for your clients to send and receive payments seamlessly and get paid faster. We’ll also showcase our latest integrations with local payment partners.

On top of new and exciting content, Xero Roadshow Asia 2021 will also feature a lineup of 20+ exhibitors, live roundtables and interactive networking.