Starling Bank today announced the appointment of Adeel Hyder to its Executive Committee as Managing Director of SME Banking.

Adeel joins Starling from TSB, where he most recently served as Business Banking Director, playing a pivotal role in shaping and executing the bank’s SME strategy. Prior to this, he was Director of Strategy at TSB, a strategy consultant at McKinsey and a corporate banker at RBS.

In his new role, he will be responsible for driving commercial growth and innovation in Starling’s business banking division. Building on the bank’s strong foundation, Adeel will focus on developing and launching new propositions that address the evolving needs of small businesses. Starling’s business current account has a 9% share of the market for small business banking and ranks #2 for overall service quality for business customers by the Competition and Markets Authority.

Adeel Hyder, MD of SME Banking at Starling Bank, said: “Starling is deeply committed to supporting the ambitions of UK entrepreneurs and I am passionate about leveraging technology and innovation to deliver exceptional banking experiences for our small business customers.”

Raman Bhatia, Group CEO at Starling, said: “Adeel’s extensive experience and proven track record make him the ideal leader to drive our business banking division forward. We are confident that under his leadership, Starling will continue to empower small businesses across the UK with the tools and support they need to succeed.

“This appointment will strengthen our senior leadership team as we embark on our next phase of growth.”

Starling Bank recently added Michele Rousseau to the executive team as Chief Marketing Officer. Michele is responsible for customer engagement, brand and product marketing.