Tide, the UK’s leading business financial platform, has appointed Anna Fromme-Schoen as Managing Director, Germany. Based in Berlin, she will work with a growing team to establish and expand Tide’s presence in Germany. Tide launched a product into the German market in May.

Anna joins Tide from PayPal Germany where she has worked in leadership roles since 2016. Most recently, she managed PayPal’s SMB Lending in non-US markets as Director Merchant Lending International Markets. Anna began her career at management consultancy Boston Consulting Group. Anna will report to Tide UK/Europe CEO, George Schmidt.

The appointment of a dedicated Managing Director for Germany underlines Tide’s growth ambitions in Germany, Europe´s largest economy, where its product offers a free current account designed specifically for small businesses.

Tide will gradually introduce a full range of other products and services to its German members (customers), including invoicing, accounting features, and credit solutions. The rollout of products, services and features in Germany will follow Tide in the UK, where it already serves 600,000 SMEs or more than 10% of the market share. Tide has grown its member base to more than 275,000 micro and small and medium entrepreneurs in India, where it launched its product in December 2022.

George Schmidt, CEO UK/Europe, Tide, said: “We are delighted to have Anna bring her formidable experience in financial services to Tide. Alongside Tide’s Executive, Anna will play a key role in driving forward growth plans in Germany and continental Europe. Anna’s rich knowledge of how to successfully scale a digital business in different markets, and her deep networks in the country, will be invaluable to our ambitions in Germany.”

Anna Fromme-Schoen, MD Germany, Tide, added: “This is a great new opportunity and I look forward to working with George and Tide’s teams to provide seamless financial solutions. Small businesses in Germany in particular still lack such a comprehensive offering, and we at Tide are going to change that.”

Tide’s long-term ambition is to be the leading business financial platform globally. Tide employs around 1,800 people in its headquarters in the UK, as well as in India and Bulgaria, with offices in all three countries. Tide already has a number of employees working in Berlin. The company plans to further expand its presence in Germany this year.